By 2020, the majority of Australian businesses will be using digital platforms for most of their marketing, business administration, service provision, recruitment and training.
Businesses will engage beyond their immediate locale with an increasingly broad customer base. They will also make extensive use of video and access a combination of both private and public clouds 1 .
Research 2 indicates businesses that integrate a wide range of digital tools grow twice as fast as those who do not.
Businesses making full use of the internet enjoy better business outcomes, and also have better growth prospects, more diversified sources of revenue and a larger customer base.
Digital technology and connectivity are automating day-to-day business tasks such as paying invoices and preparing and lodging reports to government.
Through a whole-of-government digital infrastructure, the ABR is committed to helping both businesses and government harness and realise the potential offered by the digital economy.
This infrastructure will help Australian businesses to embrace digital technology, regardless of their level of digital proficiency.
Australian businesses are overwhelmed by the continuous flow of regulation.
They are required to:
This imposes significant administrative costs on business, hindering long term productivity.